Trafford mums and babies to benefit from double breastfeeding success

Robyn mainOur health visitors in Trafford are celebrating a double success.

We're really pleased that they have again been awarded the prestigious Baby Friendly accreditation. They have also played a key role in the borough achieving the highest recorded rate of breastfeeding at six to eight weeks in northern England (62 per cent).

According to recent figures there has also been a fantastic increase of 25 per cent in Partington since 2016, which historically has low breastfeeding rates.

The Baby Friendly accreditation is in recognition of the team’s hard work to support more mums to breastfeed.

Established by UNICEF and the World Health Organisation, Baby Friendly involves services meeting a very strict set of standards. These aim to make sure parents receive the very best support and advice around bonding with their baby and feeding.

Baby Friendly has particular focus on breastfeeding, as it is beneficial for both mum and baby. For baby, breast milk contains antibodies which protect them from lots of illnesses. It also reduces the risk of them developing type-two diabetes or becoming obese in later life.

Meanwhile, mums can benefit from decreasing risks of osteoporosis (bone problems), breast, ovarian and other cancers.

Our infant feeding co-ordinator Jackie Hall believes that the impressive breastfeeding rates are partly thanks to joined up working between health visitors and staff working at the borough’s children’s centres (part of Trafford Council). She also credits the enthusiasm and commitment of all staff.

Another success has been the dedicated breastfeeding drop-in sessions, which have welcomed more than 1,200 mums and babies in the last year. One session in particular is very popular – with around 15 to 20 mums and babies attending each week.

These sessions allow new mums to seek help for any breastfeeding problems, boost their confidence about feeding in public and develop new friendships and a support network.

Robyn from Sale (pictured with her sons James and Benjamin), is one of the mums that has benefitted from the breastfeeding groups. After having her first son James three years ago, Robyn developed mastitis (painful and inflamed breast tissue). She was directed to the group by her health visitor, as she was nervous about continuing to breastfeed.

Robyn now attends the groups with her second son Benjamin, who is five months old.

She said: “The staff helped me to feel confident breastfeeding James. They guided me through the process, and taught me different techniques. When Benjamin was born I knew I wanted to breastfeed, so I got in touch with the service again.

“I think one of the most unexpected benefits has been meeting the other mums. Not only have we been able to support each other through breastfeeding, but with all the other hurdles that come with having young babies. We’ve formed a really strong friendship group.”

Jackie added: “Mums have told us our staff have really supported their breastfeeding journey and they are feeling more confident breastfeeding when they’re out and about.

“I’m delighted that our breastfeeding rates are so high, as the hard work and dedication of the teams is really paying off.

“We will not be resting on our laurels though. We are passionate about providing the best care and will continue to support mums in Trafford to give their babies the very best start in life.”

Jackie has used her many years of experience to develop a fantastic free breastfeeding resource. This has been nationally approved by the NHS and is available at

Click here for details of our drop in sessions, or contact Jackie on 0789 448 9937.