Campaign raises awareness of emotional health support for young people in Rochdale
A new campaign to improve access to emotional wellbeing and mental health support for children and young people has been launched in Rochdale and has already seen visitors to a support website increase by 320 per cent.
The campaign is being run by Healthy Young Minds, a child and adolescent mental health service provided by Pennine Care NHS Foundation Trust. NHS Heywood, Middleton and Rochdale Clinical Commissioning Group has provide £5,500 in funding for the campaign.
The aim is to raise awareness of common emotional and mental health difficulties among young people and signpost them to appropriate advice and support.
The campaign includes adverts in the borough’s cinema and newspapers, on the radio and on local buses. The adverts have also been shared online via Facebook, Twitter and websites. The adverts signpost people to the Trust’s Healthy Young Minds website www.healthyyoungmindspennine.nhs.uk
This is packed full of information and advice for parents and carers, young people and professionals such as teachers and social workers who work with them.
This includes details of Pennine Care’s new Community Eating Disorders Service for young people, along with information about the Trust’s #Thrive Service. This is for children and young people aged up to 19 years in Heywood, Middleton and Rochdale, along with those who care for or work with them.
The website also provides information about services provided by local and national third sector organisations.
Since the campaign launched on 1 October, the number of visitors to the site has already tripled - with more than 2,600 people accessing support.
Jason Smith, Healthy Young Minds Associate Directorate Manager, said: “It’s common for young people to experience low-level mental health and emotional wellbeing issues.
“Many just need some advice and support to help them deal with the stresses and worries of their day-to-day lives, such as exam stress, low self-esteem, bullying and relationships. Our website provides some top tips and also signposts to other services which can provide support.”
Ian Mello, Director of Commissioning and Provider Management, NHS Heywood, Middleton and Rochdale Clinical Commissioning Group said: “Raising awareness of Healthy Young Minds and making this service accessible to the community is key to helping local people receive the right help they need at the right time. The CCG is proud to be supporting such an important initiative for the Rochdale Borough.”