Rochdale Baby Friendly award for third year

Parents in the Rochdale Borough will receive all the help and support they need to give their baby the very best start in life.

Breastfeeding Champions 1

Health visitors from Pennine Care NHS Foundation Trust, supported by staff from Rochdale Council’s children’s centres, have maintained prestigious Baby Friendly status for the third year running.

Established by UNICEF and the World Health Organisation, Baby Friendly aims to support parents’ preferred method of feeding their child, with a particular focus on breastfeeding. It involves services meeting a set of standards to help support new families.                

These include ensuring facilities across the area are breastfeeding-friendly and providing training for health visitors and peer support volunteers, to enable them to offer breastfeeding support to parents.

Providing ongoing support to staff and having regular contact with service users has also helped to contribute towards their high standards. Work is already underway to achieve advanced status - the next level of Baby Friendly.

It is well known that breastfeeding can be beneficial to a baby’s development as it contains antibodies which protect them from a wide range of illnesses. It also reduces the risk of the child developing type two diabetes or becoming obese in later life.

Many people are unaware that it is also extremely beneficial to mothers. Breastfeeding can burn up to 500 calories a day and lowers the risk of the mother developing breast or ovarian cancer.

Val Rimmer (pictured far right), Pennine Care’s Infant Feeding Co-Ordinator for the Rochdale Borough, said: “Receiving this award for the third year shows our constant desire to deliver the best possible service for all our mums.”

“Having a new baby can be challenging but all mothers, regardless of feeding method, will be given support to respond to their baby’s needs for food and comfort. This will help parents develop a close and loving bond with their baby.”

Parents seeking more advice or support around feeding their baby should speak to their health visitor, midwife or local children’s centre. Alternatively they can ring the national breastfeeding helpline number 0300 100 0212.